LAUNCHING A POP-UP SHOP IS A TON OF WORK. WE'RE HERE TO MAKE IT EASIER.
Courses and workshops designed for retail founders, just like you.
We’ve helped hundreds of brands grow their businesses through pop-ups. Are you next?
The Power of a Pop-Up // FREE Webinar
Are you trying to figure out what a pop-up really could do for you? Join us for an absolutely FREE webinar covering 5 pop-up models you could utilize right now to boost your brand and bottom line.
WATCH NOWThe Pop-Up Playbook
Our signature course covers everything you need to dream up and launch a pop-up shop. With step-by-step instructions and a robust companion workbook, bring your very own pop-up to life in as little as three weeks.
LEARN MORE
NEW TO THE SHOP!
Pop-In Strategy // Crash Course
Learn how to offset your rent for a worry-free brick + mortar through hosting pop-ins.
Retail Marketing Foundations // Crash Course
Learn how to market your shop without losing your mind.
Social Media Pop-Up Launch Calendar
A four week social media content plan to help launch your pop-up without the overwhelm.
About Us
UpNext was founded in 2018 by Allison Yee when retail pop-ups were still emerging and she saw a need for strategic matchmaking between brands and spaces. Since then, UpNext has facilitated creative collaborations between hundreds of brands and spaces from pop-ups and pop-ins to mobile retail and collectives. UpNext now operates as a team of seven powerhouse women with expertise in branding, design, photography, marketing, sales, merchandising, retail operations + more.
Testimonials
FOUNDER REVIEWS
"[My] Pop-Up experience was the best market research activity my brand has had in our five years. It was an opportunity to test a new market, experience what it takes to operate a brick-mortar space soup to nuts for several months, and an opportunity to experience brand collaboration - it was an amazing endeavor!"
-Tonya Smith-Winston, Founder, B.Royal
"The Pop-In Host Strategy Crash Course offered detailed insights on how to onboard vendors as a long term pop-in partner. The course is very helpful and informative, worth sharing with other business owners."
-Chris Tien, Founder, Alex + Theo
"I seriously can't speak highly enough of UpNext. The concept, the management, and the relationships I have built through them - everything is simply great! Not only great, but needed in the vendor/small entrepreneur communities. Kudos for their work, dedication, and kindness. It takes a village (make sure your village is made up of good and hard-working people)."
-Carla Shaw, Founder, Carla Shaw Fashion
The UpNext Newsletter
Inspiring pop-up stories from our community. Pro tips on pop-up retail marketing, sales and operations. Plus, special offers and announcements on open spaces and pop-up opportunities.
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