
Curating a Vibe: Your Brand Identity as a Marketing Strategy with Hayley Denker
Hosted by UpNext's Community, The Retail Playground
Hayley Denker is the founder and creative force behind Hayley Denker Marketing, where she helps brands cut through the noise with bold, personality-driven marketing strategies. With a deep understanding of the retail landscape and a passion for storytelling, Hayley specializes in helping businesses cultivate a unique vibe—one that resonates, builds community, and drives real engagement.
Through her work with retailers, e-commerce brands, and industry disruptors, Hayley has mastered the art of turning brand identity into an experience customers don’t just buy into—they feel. Whether it’s through social media, content marketing, or experiential branding, she knows that in today’s marketplace, success isn’t just about selling—it’s about creating an emotional connection.
Within The Retail Playground, Hayley will dive into how retailers can harness an on-brand vibe as a marketing strategy—transforming their brand presence into an irresistible, must-follow, must-shop experience. Get ready for actionable insights, real-world examples, and a fresh perspective on marketing that goes beyond the traditional and taps into the power of feeling. marketing and differentiate your brand in a crowded marketplace.
KEY TAKEAWAYS

Defining + Amplifying Your Brand’s Vibe
Learn how to create a lasting emotional connection with your audience through a distinct and authentic brand identity.

The Power of Storytelling, Content + Community
Explore how these elements work together to build an engaging and memorable retail experience.

Actionable Strategies to Stand Out
Discover practical ways to infuse personality into your marketing and differentiate your brand in a crowded marketplace.
This virtual event is free to attend.
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