In a crowded digital landscape, showing up isn’t the challenge, being seen, remembered, and engaged with is. Many retail brands are active on platforms like Instagram and LinkedIn, but without a clear strategy, that effort can feel scattered and inconsistent.

In this interactive session, brand strategist Sofi Madison of Olives & Grace shares how to build a presence that actually drives connection and retail engagement. Drawing from her work helping brands strengthen their positioning and show up with intention, Sofi will break down what it really means to be visible in today’s market and how to do it in a way that feels aligned and sustainable.

You’ll learn how to approach Instagram and LinkedIn with purpose, create content that invites interaction, and reinforce your brand across platforms without doubling your workload. We’ll also explore how to move from simply posting to building a recognizable presence that supports both online growth and in-person sales.

When your visibility is rooted in clarity and consistency, your content works harder, your audience becomes more engaged, and your brand becomes easier to trust. You’ll leave with practical ideas you can apply right away and a clearer direction for how to show up moving forward.

**This session is free to members. Not a member yet? Join or activate your 14-day free trial now!