Behind the Buy: From Pitch to Partnership

Hosted by UpNext's Community, The Retail Playground

Join us at Rowe Street Commerce* for lunch + unfiltered, dynamic conversation at the intersection of retail and wholesale. This live roundtable brings together boutique owners, seasoned buyers, and retail decision-makers for a behind-the-scenes look at what really drives purchasing decisions—and what makes a brand stand out.

In this candid discussion, panelists will share what they actually look for in vendors and wholesale partners—from how they like to be approached with new products, to what turns them off completely. You’ll hear firsthand how they source inventory, plan their seasonal buys, and collaborate with founders for successful in-store activations and exclusives.

This session is designed to give brands a crystal-clear view of what it takes to build meaningful wholesale relationships—and what to expect when you’re ready to scale through retail partnerships.

If you're just beginning to think about wholesale or actively building your retail strategy, this roundtable is your chance to listen in on the conversations that drive buying decisions—and start planning with clarity.

 

*This is an in-person event

**Open to all—free for members or $25 for non-members. The Retail Playground membership includes access to this event and many more! Join or activate your 14-day free trial now!

REGISTER HERE

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